Trade Show Merchandise Planning Guide
Start with who you want to meet and what you want them to do at your booth. Choose giveaways for those visitors, set aside gifts for demos or meetings, and list the displays and supplies your staff will need. Tell us about your event, budget, and delivery deadline so we can review products and timing for your booth.
The Tradeshow Trio combines a table cover, retractable banner, and vinyl banner. Use it as a starting point for planning your display, then select attendee merchandise separately.
Confirm the package contents, dimensions, artwork requirements, and availability on the product page.
Decide What Your Booth Should Achieve
Decide what you want visitors to do at your booth before choosing your merchandise.
Draw Traffic
Choose giveaways your intended visitors are likely to use. Keep the booth message clear enough to understand from the aisle.
Start a Conversation
Match the item and message to a need your booth team can discuss. Give your staff a simple explanation of why the item is useful to that audience.
Gifts for Demos or Meetings
Set aside higher-value items for visitors who attend a demo or meeting. Estimate how many you will need separately from the general giveaways.
Support the Team
Coordinate staff apparel, table presentation, printed materials, and display pieces with the attendee giveaway. Include packing and shipping in the same plan.
Plan Your Order Step by Step
Work backward from the date you need everything in hand. Keep product, artwork, proof, production, and shipping decisions in one plan.
- Define the event. Tell us about your audience, booth goal, venue, event dates, delivery location, and required in-hand date. Estimate daily quantities for general giveaways and gifts reserved for demos or meetings.
- Build the mix and budget. Separate general giveaways, gifts for demos or meetings, staff materials, and reusable booth displays. Ask us for a quote covering your products, decoration, setup, packaging, and shipping.
- Approve artwork. Confirm usable files, decoration method, print area, colors, person approving the proof, and approval deadline. Check that the logo and message remain readable on each item.
- Check availability and delivery. Confirm inventory, quantities, production timing, packaging, carrier service, and the destination's receiving rules. Check the venue's delivery window before choosing where to ship.
- Track the order. Approve the final proof before production and track the order against the confirmed in-hand date. Assign someone to receive and check the shipment before booth setup.
Production time and delivery time are different. Allow for artwork approval, production, transit, and any venue receiving requirements. Confirm the full schedule for the selected products before committing to an event deadline.
Before You Request Options
Share these details with us when you request product suggestions or a quote.
- Event and venue
- Attendee profile
- Booth objective
- Quantity for each type of giveaway
- Budget per item and total
- Artwork status
- Imprint colors and locations
- Packaging or kit needs
- Ship-to address and receiving rules
- Event date
- Required in-hand date
- Staff apparel or print needs
Related Products and Support
- Trade Show Products
- Trade Show Packages
- Table Covers
- Rush Order Products
- Artwork Requirements
- Shipping Information
Plan Your Trade Show Merchandise
Contact our team with your event details, audience, quantities, budget, and required in-hand date, or browse trade show products to start your shortlist.